Take all of the issues that are important to the politically unconnected voters, put them in a list, and divide that list into two semi-coherent lists. Give one list to each party. These are your campaign promises. Lists can be tweaked by region.
Take all of the things the politically connected want to do to those voters, put them in a list, and divide that list into two semi-coherent lists. Give one list to each party. These are the things to compromise on once elected. Make sure to tie each item to some Chicken Little type of crisis to lead everyone right to the wolves.
Make sure to throw voters some random crumbs. Nothing feeds addictive behavior like random rewards....
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